Date: 15 February 2014
Garnier asked DVMobile to develop an interactive device for the launch of their new Miracle cream. The Miracle box was sent to hundreds of bloggers and influencers to discover the extraordinary properties of the new product. By plugging the box to their laptop, users could unlock the device and discover the product through a dedicated desktop application.
Launched simultaneously with a brand contest, the operation generated many articles and videos on social networks. Watch the video case above to learn more.