Client: DIGITALLI / DIOR
Date: 1 April 2016
Dior consulted Digitalli to work on the installation of a physical and digital experience to engage internal teams and partners around Dior's new fragrance and campaign: Dior Absolutely blooming. DVMobile developped a full custom device of the event, which took place at the Palais Brognard in Paris.
At the begining of the experience the user is invited to play with the Dior bottle and campaign assets on an interactive terminal. His actions on the device and his location in the room changed the surrounding environment (lights on the floor, on the walls...) At the end of the experience, the user can request a free sample of the perfume. A self sampling box positioned next to the terminal distributes the Dior Absolutely blooming sample.