Client: Prada / Mazarine
Date: 6 December 2016
Prada marks the launch of its iconic perfume duo L’Homme Prada and La Femme Prada with PRADAxPRADA, its first interactive virtual reality film, downloadable on Oculus Store, App Store and Google play Store. Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – PRADAxPRADA is an allegory of the paradoxal and multi-faceted human nature.
Virtual Reality, stereoscopic technologies and 3D sound have been merged for the first time to plunge the spectator into the mind-blowing universe of this 10 minutes 3D animation film. This immersive experience is enhanced by a principle based on intuitive interactivity. Bypassing the limits of technology, the stereoscopic film produced by the dedicated team opens a new chapter in high-definition audio-visual VR experiences.