Client: Ranstad / Publicis DIALOG
Date: 19 May 2016
For the first time, Publicis Dialog and DVmobile created a real time data visualisation on a crowd at Paris La Défense to raise awareness on the situation of the job market in France. The campaign also comes in digital display in malls, Paris train stations and on the website randstad.tech, where people can make a suggestions to free the job market.
The information captured by the camera installed on the building roof are handled directly by the computer installed backstage. People in motion are detected in real time and an algorithm dynamically subtracts the silhouettes to display statistics on the giant screen.